What is Big Data?
In simple terms, Big Data is a combination of all the processes and tools related to utilizing and managing large data sets. The Big Data concept was born out of the need to understand trends, preferences, and patterns in the huge database generated when people interact with different systems and each other. With Big Data, business organizations can use analytics, and figure out the most valuable customers. It can also help businesses create new experiences, services, and products.

• Big Data – A New Competitive Advantage
  Using Big Data has been crucial for many leading companies to outperform the competition. In many industries, new entrants and established competitors use data-driven strategies to compete, capture and innovate. In fact, you can find examples of Big Data usage in almost every sector, from IT to healthcare.

• Re-Develop Products
  Big Data is one of the best ways to collect and use feedback. It helps you understand how customers perceive your services and products. Thus, you’re able to make the necessary changes and re-develop your products. When you analyze unstructured social media text, it allows you to uncover general feedback from your customers. You can even disintegrate the feedback in various geographical locations and demographic groups.

In addition to this, Big Data allows you to test numerous variations of high-end computer-aided designs within seconds. For instance, you can gather information about lead times, material affect costs, performance and more. It allows you to raise the productivity and efficiency of various production processes.